MBA SOLVED ASSIGNMENTS 2014
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Course Code : MS-01
Course Title : Management Functions and Behavior
Assignment Code : MS-01/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Briefly describe the
responsibilities a professional manager has towards various stakeholders with
respect to sustainability of a business organization. Cite example of any
business organization, and describe managerial responsibilities to support your
response. Briefly describe the organization and the position you are referring
to.
2. What hinders effective
Decision-making? How can barriers to effective decision making be overcome?
Draw from your own experience or
the organizational experience, you are aware of, to support your answer.
Briefly describe the organization and the situation you are referring to.
3. “Conflict can have both positive
and negative impact on individuals, groups, and organisations. As a result of
inter-group conflict, certain changes occur within groups and between groups.
Some changes have positive effects, others have negative effects”.
Elaborate this statement and
discuss the underlying concepts and dynamics with examples from the
organizational experience you have had or you are aware of. Briefly describe
the organization and the events you are referring to.
4. Define and describe strategic
and operational planning. What are the essential steps involved in planning for
an enterprise?
Explain with examples
from the experience you have or you are aware of. Briefly describe the
organization you are referring to.
Course Code : MS-02
Course Title : Management of Human Resources
Assignment Code : MS - 02/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. “Borderless world, Diversity,
and Knowledge Power are the three broad phenomena of 21st century, posing
challenges to the corporate world and culminating into fierce competitive
environment”.
Elaborate this statement and
discuss the underlying concepts, specifically in respect of the challenges
faced by the corporates in managing Human Resources.
Draw examples from the cases you
are aware of. Briefly describe the situation and organizational limitations you
are referring to.
2. Define and describe the
inter-relationship between Self-Concept, Concept of Role and Orgnisational
Socialisation. Explain with examples, you have come across or aware of. Relate
your response with the socialization factors in organizational socialization
process. Briefly describe the organization you are referring to.
3. What is the role and purpose of
Human Resource Accounting? Explain with suitable examples, citing the
limitation this process has in organizational situations. Draw from your own
experience or the ones you are aware of. Briefly describe the organization,
situation and organizational dynamics you are referring to.
4. What are the key factors
governing motivational aspects of Reward Management, which have substantial
impact on development, implementation, maintenance, communication, and
evaluation of reward process? Explain with examples from your own experience or
the ones you are familiar with.
Briefly describe the
organization and the situation you are referring to.
Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. a) Explain how the
politico-legal environment in a country affects business firms.
b)Analyze the interaction between political
environment and business management citing
relevant examples.
2. Briefly examine the growth,
problems and prospects of Small Scale Industry (SSI) in the post reform period.
3. How does the trade policy
reforms help in enhancing the competitiveness of a nation in the international
market? Discuss.
4. “The long term goals of reducing
poverty, achievement of full employment and growth with social justice have
remained unattended in the process of economic reforms”. Analyze the above
statement in detail with respect to the present context.
Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
Coordinator of your study centre.
1. Study the Accounting
Information System being followed in your organization, Prepare a report on the
functioning of this system and also give your views on how the system could be
improved.
2. You are required to prepare
the company’s Balance Sheet as on 31st March 2014, and its Profit and Loss
Account for the year ended on the date, from the information provided and
also making necessary assumptions wherever required. The under mentioned
balances appeared in the books of Dingo Flour Mills Ltd, as on 31st March
2014. Rs.
|
Rs.
|
Share Capital (Authorized and
Issued), 60,000 Shares of Rs. 10. Each.
|
6,00,000
|
Motor Vehicles
|
15,000
|
General Reserve
|
2,50,000
|
Furniture
|
5,000
|
Unclaimed Dividends
|
6,526
|
Stocks
|
1,72,058
|
Trade Creditors
|
36,858
|
Book Debts
|
2,23,380
|
Buildings
|
1,00,000
|
Investments
|
2,88,950
|
Purchases
|
5,00,903
|
Depreciation Reserve
|
71,000
|
Sales
|
9,83,947
|
Cash Balances
|
72,240
|
Manufacturing Expenses
|
3,59,000
|
Director’s Fees
|
1,800
|
Establishment
|
26,814
|
Interim Dividend
|
15,000
|
General Charges
|
31,078
|
Interest
|
8,544
|
Machinery
|
2,00,000
|
Profit and Loss Account. 1st April
2013 (Cr.)
|
16,848
|
Staff Provident Fund
|
37,500
|
Additional Information:-
a) The stock of wheat and flour on 31st March 2014, were valued at Rs. 1,48,680.
b) Provide Rs. 10,000 for Depreciations of block, and Rs. 1,500 for the company’s contribution to the Staff Provident Fund.
c) Interest accrued on investment amounted to Rs. 2,750.
d) A claim of Rs. 2,500 for workmen’s compensation is being disputed by the company.
e) Establishment includes Rs. 6,000 paid to the Manager who is entitled to remuneration @ 5% of profit ascertained according to the companies Act, subject to a minimum of Rs. 10,000 p.a.
3. Gattu Corporation makes a driveway sealing compound that it sells in 5 gallon cans for Rs. 50 Per can. Company’s sales personnel have estimated annual sales of 3,600 units divided among the quarters as follows:
First quarter 1,000 units
Second quarter 1,100 units
Third quarter 800 units
Fourth quarter 700 units
Operating capacity of the manufacturing facilities is 900 units per quarter. Production of more than 900 units requires additional costs. Production cost is Rs. 30 per unit and there would be a 20 percent increase in cost for units in excess of 900 per quarter. The production manager is evaluated on the cost of production, whereas the sales manager is evaluated on the basis of sales revenue. The sales manager claims that if he had only 900 units to sell in each of the first two quarters, the unsatisfied customers would switch to new products and sales in each of the last two quarters would be 50 units less than estimated.
You are required to prepare sales and production budgets to determine how production should be scheduled and to resolve the conflict between the sales and production managers.
4. Kongo & Sons is considering two mutually exclusive projects. Both need a initial cash outlay
of Rs. 10,000 each, and have a life of five years. Company’s required rate of return is 10 percent and pays tax at a 50 per cent rate. The projects are going to be depreciated on a straight line basis. The before taxes cash flows expected to be generated by the projects are as follows:
Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment Code : 05/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. a) Explain the Product Selection
and stages involved therein.
b) What is producibility? How does
it affect product selection?
2. a) Define job design. How has
management viewed job design since the industrial
revolution?
b) List the important factors that
must be addressed in job design and briefly discuss the
importance of each one.
3. What do
you understand by slack? Construct an example and show how you can use the
knowledge of slacks for better project management.
4. What is
the fundamental difference between the use of acceptance sampling plans and
process control charts?
5. Write
short notes on:
a)
Alternative Capacity Sources
b) FAST
Diagram
c) Taxonomy of waste.
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. (a) Distinguish between Product
Vs Services Marketing with suitable illustrations.
(b) Briefly explain the various
elements required in the formulation of marketing strategy in the followings
service offerings :
(i) Health Tourism
(ii) Cellular Phone Services
2. (a) Discuss the term marketing
mix. What makes the elements of marketing mix assume importance in planning the
firms market opportunities in capturing market share.
(b) Bring out the significance of
Marketing Research in a manufacturing & marketing
organization. What are the
challenges faced by researcher in understanding M.R. in India?
Discuss.
3. (a) What makes a sound and
through knowledge of consumer behavior is of utmost importance for every
marketer in the current marketing environment. Justify your answer with a
suitable example of your choice.
(b) Discuss the concept of Product
Life Cycle (PLC) of any FMCG Product of your choice.
4. (a) Briefly explain the steps
involved in the selling process by taking any semi industrial product of your
choice.
(b) Elaborate with suitable example
the importance of distribution channels in marketing of
firms product offerings.
Course Code : MS - 07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Is Information Technology as
vital to modern, global business as money? Why or why not? Discuss some trends
in IT development.
2. “MIS has become very important
in modern organizations.” Explain this giving suitable examples.
3. Describe how IT facilitates
recruiting, training and personnel development and labour planning.
4. Distinguish between information
and knowledge. Develop an information system for human resource department.
5. Write short notes on following:
(i) Programmed decisions
(ii) Emerging trends in convergence
of IT
(iii) Intranet and Internet
Course Code : MS - 8
Course Title : Quantitative Analysis for Managerial
Applications
Assignment Code : MS-8/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. What are
quartiles, deciles, and percentiles? State the general equation of computing
the ith quartile, jth decile, and kth percentile.
2. In a
railway reservation office, two clerks are engaged in checking reservation
forms. On an average, the first clerk (A1) checks 55 per cent of the forms,
while the second (A2) checks the remaining. While A1 has an error rate of 0.03
that of A2 is 0.02. A reservation form is selected at random from the total
number of forms checked during a day and is discovered to have an error. Find
the probabilities that it was checked by A1, and A2, respectively.
3. The weekly wages of 2000 workmen
are normally distributed with mean wage of Rs 70 and wage standard deviation of
Rs 5. Estimate the number of workers whose weekly wage are
a. between Rs
70 and Rs 71
b. between Rs
69 and Rs 73
c. more than
Rs 72, and
d. less than Rs 65
4. A research organization claims
that the monthly wages of industrial workers in district X exceeds that of
those in district Y by more than Rs 150. Two different samples drawn
independently from the two district yielded the following results:
District X: = 648, = 120, and = 100
1 x 2 1 s 1 n
District Y: = 495, = 140, and = 90
2 x 22 s 2 n
Verify at 0.05 level of
significance whether the sample results support the claim of the organization.
5. What do you mean by
decomposition of a time series? State the essential characteristics of the
additive and multiplicative models of time series analysis.
Course Code : MS-09
Course Title : Managerial Economics
Assignment Code : MS-09/TMA/SEM-II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study center.
1. Explain the
objectives of a firm. How is profit maximization the most important objective
of a firm? Discuss.
2. What are
the marketing approaches to demand measurement? Explain how Delphi Technique is
different from Market Experiments Technique.
3.
Differentiate between Economies of Scale and Economies of Scope. Give examples.
4. (a) Briefly explain the Profit
Maximizing output in the short run
(b) Determine the equilibrium price
and equilibrium output of the firm under perfect competition, in the following
situation:
Aggregate Demand: Q = 50 – 1.0p
Aggregate Supply: Q = 20 + 2.0p
5. Discuss in
detail the Chronology of Indian Telecom deregulation from 1992 to 2003.
6. Write
Short Notes on the following:
(a) Cross
Price Elasticity
(b) Total
Product and Marginal Product
(c) Cartel Profit Maximization
Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Describe
any three organizational structures and their advantages and limitations.
Illustrate with reference to an organization you are familiar with how
restructuring help in the effectiveness of their organization.
2. Discuss the
importance of quality of work life in the present day work – situation. Comment
on the quality of working life at your present workplace or a workplace you are
familiar with and if there needs any improvement suggest methods.
3. Explain how
organizational analysis helps in the development of an organization. Illustrate
an intervention which is used for the development of the organization which you
are familiar with. Briefly describe the organization you are referring to.
4. Discuss how
resistance to change could be managed in an organization. Describe with
reference to few organizations how change was managed successfully.
5. Briefly describe the
competencies required for a change agent and discuss the diverse roles of a
change agent.
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Explain in what sense the top
management takes strategic decisions in an organization? Illustrate with
suitable examples.
2. Identify two organizations of
your choice from the automobile sector. One that is a single business unit
(SBU) and the other which has several related businesses. Read the published
information about these organizations and analyze the corporate profile of each
company.
3. What do you understand by an
organizational culture? Identify two companies that have recently merged. Read
the published information on the two companies. Based on the study identify the
issues and challenges the two companies currently face in combining their
respective organizational cultures.
4. Select an organization of your
choice and analyze how differentiation strategy has been useful for the
organization to build its competitive advantage.
5. What is balanced scorecard
(BSC)? As a strategist list out the issues and challenges you will face while
developing and implementing a BSC in an organization? Discuss with the help of
an example.
Course Code : MS - 25
Course Title : Managing Change in Organisations
Assignment Code : MS-25/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Briefly discuss the relevance of
change in organizations, enlist the types of change and describe the factors
contributing to change citing suitable examples.
2. Discuss the concept of
‘process-based change’. Cite organizational examples where process based change
has taken place successfully.
3. Describe the approaches and
methods of evaluating change. Illustrate few examples of evaluation of
organizational change.
4. Explain the
concept of organizational diagnosis. Describe any two methods of diagnosis and
its benefits and limitations with the help of examples.
5. Write an essay on ‘managing
transitions’. Differentiate it from ‘managing change’. Take a hypothetical
organization and apply the rules for managing transition.
Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Explain the stages of group
development. Discuss with the group members of different groups and prepare a
document on the importance of communication for group development.
2. What is organizational Stress?
Briefly describe the strategies to cope with stress at individual and
organizational levels. Cite few instances how you deal with organizational
stress that you have faced.
3. Discuss the need for
Transformational Leaders and their importance citing examples.
4. Write an essay on the social
responsibilities of the organizations? Cite some best practices of the social
responsibilities of the organizations.
5. Explain the meaning, importance
and scope of strategic alliances in the present day context. Illustrate
indicating successful strategic alliances.
Course Code : MS - 27
Course Title : Wage and Salary Administration
Assignment Code : MS-27/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Explain the concept and role of
compensation. Describe the compensation structure of any organization you are
familiar with. Briefly describe the organization you are referring to.
2. Explain the need, object and
scope of the minimum wages Act, 1948. Describe the various methods of fixation
/revision of minimum wages under the minimum wages Act. Discuss, can the
employer discriminate the women employee in respect to wages.
3. Define job evaluation. Describe
the various methods and systems of job-evaluation. Discuss, how job evaluation
is linked with wage fixation, citing example from any organization your
familiar with.
4. Define and discuss incentives
and different types of incentive systems. Describe the pre-requisites for the
effective incentive scheme and there respective merits and demerits.
5. Define and differentiate between
tax planning and tax avoidance. Describe the tax implication of compensation
package to the employer and employees with suitable examples from an
organization you are familiar with.
Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Explain the genesis, objectives
and classification of labour legislation in India. Describe the sources of
Industrial jurisprudence in India.
2. Explain the Scope and Coverage
of the Mines Act, 1952. Describe the enforcement of the Act. Discuss the
provisions regarding working hours for adult under the Act.
3. Explain the concept, scope and
coverage of the Industrial Employment (standing orders) Act, 1946. Describe the
process of certification, its operation and binding effect under the Act.
Discuss the powers of certifying officers and appellate authority under the
Act.
4. Explain the objective, scope and
coverage of the Payment of Wages Act, 1936. Describe the rules for the Payment
of Wages regarding the responsibility for payment under the Act.. Does this Act
create the legal right of workers to receive their earned wages?
5. Explain the genesis, applicability
and definitions of the Employees state Insurance Act, 1948. Discuss the various
benefits payable under the Act. Describe the procedure for registration of a
factory or an establishment under the Act.
Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1) Explain different approaches
adopted by managers in building multinational organizations. Elaborate on
control mechanism in international human resource management citing suitable
examples.
2) Discuss the influence of
cultural factors on international human resource management. What is culture
shock? Narrate some experiences of culture shock with reference to job that you
have faced or somebody has faced that you are aware of.
3) What are intra-company ethical
issues in international business? Discuss how multinational companies face
ethical dilemmas. Illustrate.
4) What is a centre of excellence?
Discuss how an organization can obtain benefits of a centre of excellence? Cite
some best practices of this.
Course Code : MS - 44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. What do you understand by
'investment'? Explain the various factors, which form the basis of the
investment process.
2. Differentiate between
fundamental analysis and technical analysis. Discuss the usefulness of odd lot
theory and Elliot wave theory on stock market prediction.
3. What is Efficient Market
Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H
4. What are formula plans? How is a
constant rupee value plan different to a constant ratio plan? Discuss
5. Compare and contrast capital
Asset Pricing Model(CAPM) and Arbitrage Pricing Theory(APT).Which of the two is
a better model for pricing risky assets.
Course Code : MS - 45
Course Title : International Financial Management
Assignment Code : MS-45/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. What are the special features of
the Euro bond market? How do bond markets in general differ from equity
markets?
2. Why do foreign exchange rates
fluctuates? How do these fluctuations affect us? What can be done to minimize
these fluctuations?
3. How Does Export Credits
Guarantee Corporation assist international trade? Give details of the various
policies issued by it.
4. Explain why cost of capital for
MNCs is different from that of domestic firms? Discuss how cut of rate for
foreign projects determined while appraising the project.
5. What does deficit in the Balance
of Payment signify? Is the balance of trade more important than balance of
payments? Discuss the components of Balance of payments
Course Code : MS - 46
Course Title : Management of Financial Services
Assignment Code : MS-46/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Choose any firm providing
financial services and try to find out the different risks that they are
exposed to while performing their day to day functions. Discuss with the
officials as to how these risks are being managed. Prepare a detail Report on
the Risk Management of this firm.
2. Why is trading in Government
Securities popular? Has this any bearing on the number of banks trading in the
market.
3. Critically analyze the SEBI
Regulations on “Merchant Bankers”.
4. Take the Brochure of any two
housing finance companies / Banks and analyse there schemes with respect to
housing fully. If you would have to go for housing loan which one of these
schemes you would prefer and why.
5. Meet any two Insurance Brokers
and try to find out the activities undertaken by them and the Code of Conduct
they are adhering to. Give a detail report of your findings.
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. “These are many possible
structures for SC, but the simplest view has materials converging on an
organization through tiers of suppliers and products diverging through tiers of
customers”. Elaborate.
2. What is Bullwhip effect? Explain
the various permutations and combinations to reduce this effect in SCM.
3. “The leading supply chain
planning (SCP) products generally have many features as compared to ERP
software packages” – Give your elaborate remarks on this statement.
4. Identify the need for
Performance measurement in Supply Chain Management. Describe various methods
and techniques that could be employed for the performance measurement of Supply
Chain Management
5. Answer the following questions
in brief:
a. What supply
chain strategies can rail companies use to stop the erosion of market share to
air travel in case of passengers and road in case of freight?
b. How can telephone companies
protect their markets from competition from ISP’s using supply chain strategies?
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Refer the cover page of the
study material of MS-56 Materials Management. What is reflected in the figure
given on that? Also distinguish between Logistics and materials management.
2. If the responsibility for
maintaining the quality of the product and incurring less cost on its
production is the responsibility of the “production/ operation” and deciding
the price of the product and finding the customers that will buy it comes under
“marketing”. What do the “materials management function” does?
3. List the important documents
that are required for purchasing products from foreign suppliers. What are the
essential elements of each of these documents?
4. “A push system controls work
release orders, whereas a pull system controls the shop floor. To be more
specific, push systems controls throughput (by controlling work release) and
measure WIP, whereas pull systems control WIP and measure throughput”. Comment
5. Why Customer Service, Packaging
and Production scheduling are considered to be inter-functional management
activity? How can they be managed effectively within a functionally organized
firm?
Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : 57/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. How can maintenance affect the
life cycle profits of any equipment and plant?
2. What is the importance of
maintenance budgeting? Give the advantages of Zero Based Budget.
3. Why do you need performance
measurements for a process? Discuss a suitable measurement framework for
quality maintenance.
4. “RCM methodology focuses on the
maintenance of functions rather than the equipment per se”. Comment. .
5. Write short
notes on
a)
Terotechnology
b) ‘Vital Few vs Trivial Many’ and
Pareto Chart.
Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : 58/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and
submit this assignment on or before 31st October, 2014 to the coordinator of
your study centre.
1. “R & D is a learning process
and helps in capability building”. Explain by citing relevant examples of
firms/nations.
2. Critically evaluate the R &
D infrastructure in India. What needs to be further done in this respect?
3. What are the different
hierarchical models of R & D organization? Compare their merits and
demerits.
4. Briefly discuss about inhouse R
& D units in the private sector. What are the purposes of such units? By
who are they recognized? Is there any criteria for their recognition?
5. Write short notes on:
a) Maslow’s hierarchy of needs
b) Management of IPRs.
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the coordinator
of your study centre.
1. (a) When and why Marketing
Research is undertaking is an organizations? Suggest some possible areas of
application of M.R.
(b) Listout and briefly explain the
major problems associated in undertaking M.R. in India.
2. (a) What is Research Designs?
Describe briefly the various kinds of research designs and their application
for different research situations.
(b) Discuss the role and scope of
data collection in Marketing Research Project.
3. (a) What are sample designs in
Marketing Research. Briefly explain the various types of probability sampling
methods available to the researcher.
(b) Discuss the importance of
questionnaire as a research instrument of data collation.
4. (a) Distinguish between
qualitative research and quantitative research. Discuss the various
methods of conducting qualitative
research in India.
(b) Discuss the
application of conjoint analysis in the field of marketing.
Course Code : MS - 68
Course Title : Management of Marketing Communication and
Advertising
Assignment Code : MS-68/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. (a) Discuss the concept and role
of marketing communication in the following situations.
(i) Product Marketing
(ii) Social Marketing
(b) Explain the consumer behavior
variables that help enable in the development of marketing communication.
2. (a) Briefly explain the
strategic consideration and creative consideration associated in campaign
planning for the following products & services.
(i) newly introduced electric car.
(ii) state road transport services.
(b) What is celebrity advertising?
Discuss with two examples its relevance in today’s
business environment. Enumerate the
major advantages that a Brand/firm can accrue.
3. (a) “The growth in media and
media options are making marketing communication decisions
more complex and difficult” Discuss
with reference to electronic media.
(b) Sales Promotions are conceived
and designed with a specific purpose. Discuss with two
suitable examples.
4. (a) Make a visit to an
Advertising Agency in your location and try to study the major functions and
responsibilities in rendering their services.
(b) Why and when it is essential to
measure the effectiveness of an advertising campaign?
Justify with two
examples of your choice.
Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. What constitutes rural markets
in India? Discuss the important dimensions of the rural market demographics and
their implications for marketers of consumer durables.
2. How do culture and social class
influence rural buying behavior? Explain with reference to purchase of a
consumer durable product.
3. Discuss the major differences
between urban and rural market research. You have been asked to assess the
market acceptance for an economy range of personal care products in villages of
North India. What sources of data will you use for your market research?
Explain.
4. Explain the promotional pricing
methods that are used in rural markets, giving suitable examples.
5. Critically evaluate the
usefulness of Melas, Haats and Wall Paintings as advertising media options for
the rural markets. What are the limitations of using print media and television
for the rural audience?
6. Explain the behavioral aspects
and the type of relationship that a rural intermediary is likely to have with
his customers.
Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. (a) What do you understand by
the term Retailing? Discuss the scope and challenges of Retail Business in an
emerging economy like India.
(b) Explain briefly the various
retail formats in India with the merits and demerits associated with each of
them.
2. (a) Outline the importance of
Service retailing and explain what needs to be done to explain and exploit the
full potential India.
(b) Discuss the significant issues
pertaining to locational decisions in the Indian context with two suitable
examples of your choice where location of the outlet has played a key role in
the success of the business.
3. (a) “Merchandise Sourcing is at
the core of every retail business”. Elaborate the above
statement and outline the
importance of sourcing activity as a strategic functions in relation to also
retail functions.
(b) What is the role and relevance
of atmospherics in Retail Business? Discuss the key
components of retail atmospherics.
4. (a) Discuss the concept of
relationship marketing. Outline the key aspects of emphasis for
loyalty programme with a suitable
example of your choice.
(b) What are the major
reasons for the growth of non-store retailing in India. Discuss.
Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Discuss various pricing
strategies available to firms under different market structures, giving
examples.
2. State the characteristics of a
dynamic market and identify the strategic choices in a dynamic environment.
3. Describe the steps involved in
developing R & D strategy. Select an organization (of your choice) and
discuss how it has developed an effective R & D strategy.
4. Citing real world examples,
comment on how the success of corporate planning depends on its implementation.
5. Select an
organization of your choice (name & describe the organization) and discuss
the philanthropy activities/initiatives that have been undertaken by the
organization.
Course Code : MS - 94
Course Title : Technology Management
Assignment Code : MS-94/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. How does managing technology
help in gaining and sustaining competitive advantage? Explain with the help of
an example from the business world.
2. What do you understand by
‘Information Technology Revolution’? Cite relevant examples to support your
answer.
3. Think of a recent technological
innovation which has changed the way people think. List out the major features
of this innovation and how these features can be used to develop a
communication strategy for the target market.
4. Read the recent policy changes
related to technology and list out various options available for financing new
technology projects. Present your views on each of them in brief.
Course Code : MS - 95
Course Title : Research Methodology for Management Decisions
Assignment Code : MS-95/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Distinguish between “primary
data” and “secondary data” with the help of examples. Which one is easy to
collect, why?
2. Discuss the importance of
sampling frame. What are the possible errors resulting from a faulty sampling
frame?
3. A salesman paid 12 visits to his
area sales manager and noted that he had to wait for
10,15,20,17,11,25,30,27,36,40,5 and 26 minutes, respectively, before being
called in his office. The area sales manager claims that the salesmen wishing
to meet him do not have to wait for more than 20 minutes before being called
in. Using the sign test, verify at 0.05 level of significance the claim made by
the area sales manager.
4. What is factor analysis? Mention
briefly the purpose & uses of factor analysis.
5. Write short note on :
(a) Information reports
(b) Research reports.
Course Code : MS - 96
Course Title : Total Quality Management
Assignment Code : MS-96/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Select a restaurant of your
choice. Identify some of the micro operations that might be found in a good
restaurant operation. List out the things which might go wrong in each of them,
thereby affecting the quality of the restaurant. Assess the impact of them on
the end user or external customer.
2. Read the manual of ISO 9000 or
an equivalent and assess its potential impact and relevance on the quality of
an organization.
3. Why do organizations go for
Quality Awards? Discuss with the help of an example, the advantages and
disadvantages for an organization considering applying to be assessed for a
major quality award.
4. The worldwide fast-food
restaurant chain McDonalds has never actually used TQM guide. Despite this,
their quality is renowned for being excellent throughout the world. Explain
this keeping in mind the concepts of Total Quality Management.
5. Do you think that Professional
status and code of ethics are important for an organization? Justify giving
examples.
Course Code : MS-97
Course Title : International Business
Assignment Code : 97/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Select any two trade theories
and analyze the applicability of these theories in today’s context.
2. Describe the main features of
MNCs. Critically evaluate the relationship between MNCs and host countries.
3. Analyse the issues and
objectives on the code of conduct of Transnational Corporations (TNCs).
4. Discuss the impact of FDI
inflows in developing countries and the implications of FDI on National Income
and employment in the host economies.
5. Discuss how the MNEs try to
develop and maintain commitment of individual managers. Give examples.
Course Code : MS-422
Course Title : Bank Financial Management
Assignment Code : 422/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
Q.1. Take the Financial Statements
of any company and perform dupont analysis based on the inputs given in these
statements.
Q.2. Study the interest rate spread
across private and public sector banks and prepare a report on its trends over
the past 3 years.
Q.3. Why prices of treasuries
fluctuate? How do you measure bond price volatility?
Q.4. Try to find out how credit
analysis for risk rating is done by any bank of your choice. Explain the whole
process being followed in detail along with your suggestions for its improvement.
Q.5. Does bunching of
products or services confuse the banking customers? Is there a chance of
loosing some of your customers due to such kind of pricing.
Course Code : MS-494
Course Title : Risk Management in Banks
Assignment Code : 494/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
Coordinator of your study centre.
Q1. What do you mean by Risk
Models? Discuss the approaches to modeling risk and explain the different risk
models.
Q2. Explain the need for Credit
Risk Analysis of Banking Products. Discuss how credit risk of different
products are managed in a Bank of your choice.
Q3. What are ‘Treasury Futures’?
Discuss the reasons for a Bank to use interest rate futures.
Q4. Explain the need for effective
Operational Risk Management in a bank and discuss the Operations Risk
Organization structure of a Bank of your choice. .
Q5. Explain the need
for Risk Sensitive Incentive Systems in an organization. Discuss the basic
principles of a good Incentive System and the sound principles of Compensation.
Course Code : MS-495
Course Title : Ethics and Corporate Governance in Banks
Assignment Code : 495/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
1. Explain
with the help of examples the resolution of ethical dilemmas with respect to
Business Perspective and Individual Perspective
2. Examine the
ethical areas of concern with special reference to Personnel and Marketing
functions.
3. Discuss
responsibility, accountability, transparency and fairness with respect to
principles of corporate governance.
4. How can
Corporate Social Responsibility (CSR) be integrated into every aspect of
company’s operations? Explain with respect to management of CSR and its
implementation.
5. Discuss how
Grameen Bank, Bangladesh, has fulfilled the objectives of “bank for the poorest
of the poor.”
6. Write short notes on the
following:
a) Unethical
practices in Finance
b) Blue
Ribbon Committee
c) The Equator Principle
