Monday, December 29, 2014

ANNAMALAI MBA SOLVED ASSIGNMENTS 2014-2015

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M.B.A. (E-BUSINESS) FIRST YEAR
Academic Year 2014 – 2015
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT

1. ‘Management is the force which leads, guides and directs an organization in the accomplishment of pre-determined objectives’. Do you agree or disagree? Justify.

2. Management is regarded as an art by someone, science by others but in reality science should have many more. The truth seems to be somewhere in between. In the light of this statement, explain to exact nature of management.

3. ‘The job of the supervisor is many more difficult than that of higher level managers’. Explain the major responsibilities of a supervisor in an agro based Industry.

4. “A good leader is not necessarily a good manager”. Take one example from service industry as per your choice and compare the role of leaders and managers.

1.2 MARKETING MANAGEMENT

1. Describe “The evolution of retail in India' in your words, highlighting the latest trends in Indian retail. Critically examine the future of Indian retailing if global players are allowed to enter India.

2. Many marketers have tried and failed with "Green marketing" programs. Identify and describe the main problems with such campaigns. Recommend suitable remedies to overcome the problems.

3. Identify tope three advertising agencies in India, and describe the main reasons for their success. List out recent successful campaigns of these agencies.

4. In today’s India the growth of online marketing is going with upward trend. Discuss the Pros. & Cons. Which segment of consumers and what kind of products dominates online marketing

1.3 FINANCIAL MANAGEMENT

1. Select an organistion of your choice and discuss the cash Management system in that organization. Give your Views or suggestions on the prevailing system of cash management in that organization and any suitable changes to be brought about, to improve the present system.

2. Discuss the critical decisions that you need to take in working capital management. Emphasize the important ways in which these decisions differ from those concerned with the management of the fixed capital of a business.

3. “High dividend payout ratio goes in hand with high price earnings ratio and low dividend payout ratio goes hand in hand with low price earnings ratio.” Comment your views on this statement elobrately.

4. Identify the macro factors which are prevailing in the global economy, leading to mergers and acquisitions.

1.4 DATABASE MANAGEMENT SYSTEM

1. An advertisement is issued giving essential qualifications for MBA programmes, the last date for receipt of application, and fee to be enclosed with the application. A clerk in the admission office checks the received applications to see if mark sheet and fee are enclosed and sends valid applications to the concerned academic department. The department checks the application in detail and decides the applicants to be admitted, those to be put in the waiting list, and those to be rejected. Appropriate letters are sent to the admission office which intimates the applicant.

Questions:

A. Design DFDs corresponding to the above problem.

B. Draw the Enhanced-ER diagram for the admission procedure in university showing all entities, relationship, aggregation, generalization, and specialization)

C. Create normalized tables till 3NF.

2. What do you mean by PL/SQL . What are the advantages of PL/SQL over SQL. Explain the functions of control loops with examples.

3. Consider the following relations:

Employee(Employee-Name, Company-Name, Dept, Salary)

Write SQL for the following:

a) Find the total salary of each company

b) Find the employee name who is getting lowest salary

c) Find the company name which has lowest average salary

d) Find the employee name whose salary is higher than average salary of XYZ.

e) List all the employees whose name starts with the letter ‘L’

f) Find the maximum salary given to employees working in ‘accounts’ department

g) Find the second maximum salary from the table

4. Create a procedure that deletes rows from the employee table. It should accept 1 parameter, job; only delete the employee’s with that job. Display how many employees were deleted. Write a PL/SQL block to invoke the procedure. Change the above procedure so that it returns the number of employees removed via an OUT parameter. Write a PL/SQL block to invoke the procedure and display how many employees were deleted.

1.5 HUMAN RESOURCE MANAGEMENT

1. “HR Managers should have a seat at the Strategic-Management table, but only when they earn it”. Discuss.

2. Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement?

3. Suppose you are going to design a training programme for newly hired first-line sales managers results from the needs assessment indicate that they will need training on company policies and procedures, handling customer complaints, and motivating sales personnel. What learning principles will you build into the programme? What training methods would you choose? Explain your choices.

4. A growing number of employees are reluctant to accept overseas assignments. Why do they refuse? What benefits and services would you offer to them to accept such transfer?

1.6 MANAGEMENT INFORMATION SYSTEM

1. “Different models of decision makers have been proposed to explain their behavior in decision making process; some suggest complete rationality, others suggest bounded rationality”. Describe these models and show how they contribute to arrive at a decision.

2. “In designing structure for information systems, a variety of forms can be used”. Discuss these forms and the situations in which each of these can be used effectively.

3. Draw an interface matrix between following application areas establishing all sub modules in that application. Personnel, finance & production.

4. In managing the business of a restaurant, What are some decision that must be made in the areas of Strategic planning, managerial control, operational control?

1.7 SOFTWARE PROJECT MANAGEMENT

1. “An important goal of controlled software management is clear delineation of responsibility and mechanisms for accountability” – Discuss elaborately an organization’s process implementation.

2. An organization that lacks a significant level of automation is unlikely to have a truly mature process. Evaluate an organization’s automation level.

3. The project uses measurable and prioritized goals for managing the quality of its software products such as, functionality, reliability, maintainability ad usability. Discuss in detail.

4. “The activities for quantitative process management review with the project manager on both a periodic and event driven basis” – Discuss

1.8 FINANCIAL AND MANAGEMENT ACCOUNTING

1. Before extending credit, ascertaining and analyzing the credit worthiness of customers is an important and difficult task. Comment your views.

2. A branch or business segment that shows negative operating income should be shutdown. Do you agree or not? Justify your views for and against.

3. X is the owner of Cafe at Delhi University, is trying to decide whether to make pizza or buy them from a supplier Super Narula, in Delhi. X has come to you for advice. What factors would you tell him to consider in making his choice?

4. You are required to collect the balance sheets of your company or any other company for past three years and analyze the trends in working capital. What do these trends indicate?

M.B.A. SECOND YEAR
Academic Year 2014 - 2015
ASSIGNMENT TOPICS

2.1 HUMAN RESOURCE MANAGEMENT

1. “HR Managers should have a seat at the Strategic-Management table, but only when they earn it”. Discuss.

2. Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement?

3. Suppose you are going to design a training programme for newly hired first-line sales managers results from the needs assessment indicate that they will need training on company policies and procedures, handling customer complaints, and motivating sales personnel. What learning principals will you build into the programme? What training methods would you choose? Explain your choices.

4. A growing number of employees are reluctant to accept overseas assignments. Why do they refuse? What benefits and services would you offer to them to accept such transfer?

2.2 MARKETING MANAGEMENT

2. Many marketers have tried and failed with "Green marketing" programs. Identify and describe the main problems with such campaigns. Recommend suitable remedies to overcome the problems.

3. Identify tope three advertising agencies in India, and describe the main reasons for their success. List out recent successful campaigns of these agencies.

4. In today’s India the growth of online marketing is going with upward trend. Discuss the Pros. & Cons. Which segment of consumers and what kind of products dominates online marketing.

2.3 FINANCIAL MANAGEMENT

4. Identify the macro factors which are prevailing in the global economy, leading to mergers and acquisitions.

2.4 PRODUCTION AND MATERIALS MANAGEMENT

1. Give a specimen of GANTT CHART which is normally used in the production planning and control department and describe briefly how it could be used for checking the actual progress of a job against the schedule.

2. Discuss the functions of purchasing department in an Industry. Explain some methods of purchasing commonly adopted in an Industrial Purchasing. Why should the purchasing documents be legally sound?

3. In estimating the standard time of a job what different elements are considered? Elucidate.

4. JIT helps the manufacturing system to improve productivity and discuss whether this concept is applicable in Pharma industry with suitable justification.

2.5 INTERNATIONAL BUSINESS

1. As a manager of a leading International company, how would you handle the balance of payment in international trade? Point out the realistic difficulties in international trade.

2. Analysis of India’s Exports Trends in Indian Foreign Trade Export is effective compared to other Asian Countries". Prepare a report on the International trade.

3. Take an international company with which you are familiar, and show how they do their business and explain the problems they may face during the international business?

4. Elaborate the kinds of skills do managers learn from International business, and how can the company benefit from them. What is the role of international marketing in the company’s global competitor situation?

2.6 PROJECT MANAGEMENT AND ENTREPRENEURSHIP

1. Suggest the guidelines for measuring the technical feasibility and financial viability of new project in any reputed organisation.

2. A client has approached you with a request for preparing a ‘project feasibility report’ for setting up a cosmetic product factory near the capital of the country. What type of data will you collect and analyze for submitting an honest and neutral report.

3. “Entrepreneurs are evolved due to environmental pressures” – Discuss

4. Bring out the role of SSI’s in the economic development of India. Explain the problems faced by SSI in the country.

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IMT- 79

ECONOMIC ENVIRONMENT OF INDIA

SECTION - A

1. How many Five - Year Plans India has embarked upon? Write a note on the contribution made by the Planning Commission towards making India an economic power-house.

2. What are the different aspects of social and economic environment? How are they influenced by the Political environment?

SECTION - B

1. Trace the evolution of Industrial Policy of India scanning through the various Industrial Policy Resolutions from 1948 to 1991.

2. The Nehruvian Socialism was jettisoned by the Industrial Policy Resolution,1991 – comment. What had been the immediate impact of the Liberalization Policy launched in 1991?

SECTION - C

1. Write a critical note on the performance of the Central Public Sector Undertakings since 1956.

2. What have been the concrete contributions of the IMF and the World Bank in boosting India’s GDP growth?

CASE STUDY - 1

India will be $2tn economy by 20014-15 India will be a $2 trillion economy in the next five years as its GDP growth is likely to average at 12% in nominal terms, powered by a huge consumption demand, Enam Securities has said.

“ India’s GDP is likely to grow at (an) average 12% in nominal terms. Hence, India will be a $2-trillion economy by 2014-15,” Enam Securities head research, Nandan Chakraborty and economist Sachchidanand Shukla said in a report titled “ India Strategy”.

At present, India is a $1 trillion economy. This growth will be led by the huge consumption demand in sectors like FMCG, power , auto, (small car hub ) IT and pharmacy. The brokerage firm said insurance companies, financial services, and equity markets will flourish as the country’s annual savings pool grows to $700 billion from $400 billion at present.

According to a report by consultancy Global Construction Perspectives and economic forecasting firm Oxford Economics, the global construction market would be worth an estimated $12 trillion in 2020 from about $7.5 trillion at present.

“ Construction in major emerging markets such as India and China will see a much higher levels of growth than developed countries by 2020.Growth in construction output in India will accelerate faster than China up to 2020, but we expect growth in GDP to be higher in China,” the Global Construction 2020 report said.

Questions:

Q1.What is GDP and how is it calculated? What was the average GDP growth rate during the year 2012-13?

Q2.What is consumption demand?

Q3.Which sector is likely to grow at a faster rate?

Q4. What is the composition of the Construction market and what is its present worth?

IMT-56 STRATEGIC MANAGEMENT

SECTION - A

1. Define strategy, What are the common elements in successful strategy.

2. Explain the multiple roles of strategy in a business firm.

3. Describe Value; does it have an importance in strategic business decisions?

4. Explain the meaning of profits, what are the main determentsof industry profit?

5. Describe the role of organizational capabilities in strategy formulation.

SECTION - B

1. Identify the circumstances in which a firm can create a competitive advantage over a rival.

2. What do you understand by the word Innovation, what mechanisms are effective in protecting innovations .

3. Define vertical integration, what are the different types of vertical relationships.

4. Explain the benefits of a global strategy for a multinational corporation,

5. What is diversification;explain the various types of diversification.

SECTION - C

1. Describe a multibusiness firm, what are the problems these firms face in strategy implementation.

2. What do you understand by the external environment, how does it help in building up a firms strategy .

3. The economic world is dynamic, how does a company manage in economic crisis.

4. Costs have a strong implication in having a competitive advantage do you agree with this statement , what are the sources of cost advantage .

5. Explain differentiation, what advantages does a firm accrue in differentiation.

CASE STUDY - 1

ON 15 September 2008 investment bank giant filed for bankruptcy sending shock waves

across the world markets that were already reeling from shocks in the wake of global economci melt down.

With more book assets and lesser book debts, Lehman’s bankruptcy filing was the largest in the banking history their assets far surpassed those of previous bankrupt giants such as World com and Enron, at the time of collapse with more than 25000 employees world wide . Lehman’s demise also made it the largest victim of the US subprime mortgage induced financial crisis that swept through global financial markets in the world .

Record revenues from Lehman’s real estate business enabled revenues ni the capital market unit to surge 56% between 2004 to 2006 .This was considered a faster rate of growth than any other business in investment banking .

In February 2006 the company’s stock reached a record high giving Lehman a market capitalization of around 25 billion, however the US housing market were already becoming apparent as defaults in subprime mortgage. Lehman’s high degree of leverage the ratio of total assets to share holder’s assets to share holder’s equity was good and its huge portfolio of mortgage security made it vulnerable to deteriorating market conditions. In June 2008 Lehman announced its first second quarter loss and raised money from American Express to cover the same.

However the measures were perceived as being too little, too late over the summer Lehman’s management made unsuccessful attempts to a number of potential partners, hopes of the Korea Development bank would take a stake in Lehman was dashed in 9 September and the state owned Korean bank put talks on hold.

On Monday 15 September Lehman declared bankruptcy resulting in creating a global financial crisis.

Questions

1 what were the reasons for Lehman brothers bankruptcy?

2 what lessons would you learn from the Lehman brothers bankruptcy?

CASE STUDY - 2

TATA NANO

Tata motors have been eyeing the Indian passenger market for a long time. During earlier times, their brands such as Tata Sumo were well received; the company had a very low share in the Indian passenger car market due to stiff competition from Maruti .

Tata motors came up with Tata Indica , which mirrored Maruti’s products and challenged Maruti’s dominance in small car market . Inspired by the success of Indica Tata launched the Tata Nano . Critics were of the view it could not be possible due to the low cost of the car.

Tata Nano’s modular design is one of the most innovative aspects, it can be shipped separately and assembled in any region.

However the fanfare with which Nano was launched did not show much result, the car was not well accepted by the masses despite the low prices, it started selling in discounts like any other car in the Indian market.

Tata’s as a company are concerned about the same and are still trying to rework out strategies for revival of the market share and to fit into the vision of the com pany.

Questions

Q1 What was the type of strategy Tata’s adopted during the launch of Nano.

Q2 pl help the company in working out a suitable strategy for the success of the car.

Q3 by using a SWOT analysis outline the failure of the car in the Indian markets.

Q4 what in your opinion is the future of such cars in Indian markets .

IMT- 24 QUANTITATIVE TECHNIQUE

SECTION - A

What are the component of a time series?

2. Assume that the factory has two machines. Past records show that Machine 1 produces 30 per cent of the output. 5 percent of the items produced by the Machine 1 were defective and only 1 per cent produced by Machine 2 were defective .If an item selected at random is found to be defective, what is the probability that it was produced by Machine 2.

3. Gati India Ltd. Maintains Kilometer records on all of its rolling equipment . Here are weekly kilometer records of its trucks.

810	450	756	789	210	657	589	488	876	689
1450	560	469	890	987	559	788	943	447	775

A) Calculate the median kilometer a truck travelled.

B) Calculate the mean for 20 truck.

C) Compare part (a) and part (b) and explain which one is better measure of central tendency of the data.

4. . Calculate correlation coefficient from the following results: n=10 ; ? X=140;? Y=150

?(X-10)2=180; (Y-180)2=215

?(X-10)(Y-15)=60

5. ABC Builders is engaged in the construction of a multistory building. It has recently conducted a cost audit. The manger ( cost accounting) has collected the figures of the total cost and its major constituents. The information collected as percentage of expenditure is shown below. Represent the Data with the help of a suitable diagram.

SECTION - B

. a) Prove: P(A/B) >P(A),

Then P(B/A)>P(B)

2. What is the probability of obtaining two heads in two throws of a single coin.

3. The two regression coefficients byx and bxy are either both be positive or both be negative. Do you agree with this statement. If so why ?

4. The equations of two regression lines obtained in a correlation analysis are given below.

3x + 12y = 19 ; 3y + 9x = 46

obtain (i) the mean values

(ii) the value of correlation coefficient and (iii) the ratio s x /s y

5. Differentiate between primary data and secondary data. Under what circumstances would secondary data be more useful than primary data .

SECTION - C

1. Find arithmetic mean, median and mode from the following:

Marks below 10 20 30 40 50 60 70 80

No. of students 15 35 60 84 96 127 198 250

2. A box contains 4 bad and 6 good transistors. Two are drawn out together. One of them is tested and found to be good. What is the probability that the other one is also good?

On a midterm exam, the scores were distributed normally with mean of 72 and standard deviation of 10. Student Wright scored in the top 10 percent of the class on the midterm.

3. Wirght’s midterm score was at least how much?

4. The final exam also had a normal distribution, but with mean of 150 and standard deviation of 15. At least what score should Wright get in order to keep the same ranking (i.e , top 10 percent).

5. What do you mean by trend analysis? Differentiate between secular trend and cyclic fluctuation.

CASE STUDY - 1

A restaurant manager has recorded the daily number of customers for the last four weeks. He wants to improve customer service and change employee scheduling as far as necessary, based on the expected number of daily customers in the feature. The following data represent the daily number of customers as recorded by the manager for the last four weeks.

weeks	mon	Tues	wed	thurs	fri	sat	sun
1	440	400	480	510	650	800	710
2	510	430	500	520	740	850	800
3	490	580	410	630	720	810	690
4	500	500	470	540	780	900	850

Determine the daily seasonal indices using the seven day moving average.

CASE STUDY - 2

A batch of 5000 electric lamps have a mean life of 1000 hours and standard deviation of 75 hours. Assume a normal distribution.

a. How many lamps will fail before 900 hours?

b. How many lamps will fail between 950 and 1000 hours?

c. What proportion of lamps will fail before 925 hours?

d. Given the same mean life , what would the standard deviation have to be ensure that no more than 20% of lamps fail before 916 hours?

IMT-12

HUMAN RESOURCE MANAGEMENT

SECTION - A

1. Bring out the paradoxes in HRM.

2. Discuss the role of HRM in strategy evaluation.

3. Define Job Analysis. What are its uses?

4. Discuss the common interview problems.

5. Explain the career development initiatives.

SECTION - B

1. Bring out the salient features of the incentive schemes followed in Indian Industries.

2. Describe the components of Executive Remuneration.

3. Explain the various steps in the benefits administration.

4. How is safety performance assessed?

5. Bring out the principles of transfers.

SECTION - C

1. Explain the different approaches to Industrial Relations.

2. Explain the strategies and techniques adopted by the management to keep their plants union-free.

3. What is arbitration? How does it help resolve industrial conflict?

4. Explain the typical e-recruiting model.

5. What is reverse culture shock? How do MNCs cope with it?

Rita and Manoj are post graduates in Management under different streams from the same B-School. Both of them are close friends from the college days itself and the same friendship is continuing in the organisation too as they are placed in the same company, Hi-tech Solutions. Rita placed in HR department as employee counselor and Manoj in Finance department as key finance executive. As per the grade is concerned both are at same level but when responsibility is concerned Manoj is holding more responsibility being in core finance.

By nature Rita is friendly in nature and ready to help the people who are in need. Manoj is an introvert, ready to help if approached personally and is a bit egoistic in nature. They have successfully completed 5 years in the organization.

The Management is very much satisfied with both of them as they are equally talented and constant performers.

Rita started noticing some behavioral changes in Manoj and he is not like as he use to be in past. During general conversations she feels that Manoj is taunting her that she is popular among the employees in the organisation on the other hand he is not even recognised by fellow employees.

One morning Mr. Sharma General Manager Hi-tech Solutions received a shocking mail from Manoj about his resignation. Mr. Sharma called Rita immediately and discussed about the same as she is close friend of Manoj. By hearing the news Rita got stunned and said that she do not know this before she also revealed her current experience with him. Mr. Sharma who does not want to lose both of them promised her that he will handle this and he won’t allow Manoj to resign.

In the afternoon Mr. Sharma took Manoj to Canteen to make him comfortable after some general discussion he started on the issue. Manoj, after some hesitations opened his thinking in front of Mr. Sharma. The problem of Manoj is 1) He don’t even get recognized by the people if he comes alone to the canteen but if he is accompanied by Rita he gets well treated by others. 2) one day both of them entered the company together the security in the gate wished them but the next day when he came alone the same security did not do so. 3) Even in meetings held in the office the points raised by Rita will get more value so many a times he keeps silent in the meeting.

This to him is quite degrading on each day of work and this is totally disturbing him. Manoj also questioned that both of them have same qualification and experience in this organisation. More over the responsibilities over him are more valuable than that of Rita. After all these things if he is being ignored or unrecognized by the fellow employees his ego does not allow him to continue here.

By listening to him Mr. Sharma felt that it is not going to be very difficult to stop his resignation. Mr. Sharma explained Manoj the reasons for such partial behavior of the employees. After listening to Mr. Sharma, Manoj felt sorry for his reaction and ready to take back his resignation.

Question

1. Find the reason that Mr. Sharma would have given to Manoj.

The department of Social Services represents a large portion of a county’s budget and total

number of employees. The job of eligibility technician si responsible for all client contact, policy interpretation, and financial decisions related to several forms of public aid (e.g., food stamps, aid to families with dependent children). Eligibility technicians must read a large number of memos and announcements of new and revised policies and procedures. Eligibility technicians were complaining they had difficulty reading and responding to this correspondence. The county decided to send the employees to a speed reading program costing $250 per person. The county has 200 eligibility technicians.

Preliminary evaluation of the speed reading program was that trainees liked it. Two months after the training was conducted, the technicians told their managers that they were not using the speed reading course in their jobs, but were using it in leisure reading at home. When their managers asked why they weren’t using it on the job, the typical response was, “I never read those memos and policy announcements anyway.”

Questions:

a. Evaluate the needs assessment process used to determine that speed reading was necessary. What was good about it? Where was it faulty?

b. How would you have conducted the needs assessment?